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LSEO - Terms of Service and Privacy Policy

Last updated and effective date: 30 April 2025

Terms of Service

PLEASE READ THESE TERMS OF SERVICE (“AGREEMENT” OR “TERMS OF SERVICE”) CAREFULLY BEFORE USING THE SERVICES OFFERED BY LSEO (lseo.ai). THIS AGREEMENT SETS FORTH THE LEGALLY BINDING TERMS AND CONDITIONS FOR YOUR USE OF THE LSEO WEBSITE AND ALL RELATED SERVICES, INCLUDING, WITHOUT LIMITATION, ANY FEATURES, CONTENT, WEBSITES (INCLUDING lseo.ai) OR APPLICATIONS OFFERED FROM TIME TO TIME BY LSEO IN CONNECTION THEREWITH (COLLECTIVELY “SERVICE(S)”). BY USING THE SERVICES IN ANY MANNER, YOU AGREE TO BE BOUND BY THIS AGREEMENT.

“The Site” refers to the websites operated by LSEO, including but not limited to lseo.ai, as well as any associated applications, services, features, content, and functionalities offered by LSEO.

Acceptance of Terms of Service

The Service is offered subject to acceptance without modification of all of these Terms of Service and all other operating rules, policies and procedures that may be published from time to time in connection with the Services by LSEO. In addition, some services offered through the Service may be subject to additional terms and conditions promulgated by LSEO from time to time; your use of such services is subject to those additional terms and conditions, which are incorporated into these Terms of Service by this reference.

LSEO may, in its sole discretion, refuse to offer the Service to any person or entity and change its eligibility criteria at any time. This provision is void where prohibited by law and the right to access the Service is revoked in such jurisdictions.

Rules and Conduct

As a condition of use, you promise not to use the Service for any purpose that is prohibited by the Terms of Service. By way of example, and not as a limitation, you shall not (and shall not permit any third party to) take any action (including making use of the Site or any outputs generated by the service) that: would constitute a violation of any applicable law, rule or regulation; infringes upon any intellectual property or other right of any other person or entity; is threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another's privacy, tortious, obscene, offensive, or profane; generates or disseminates verifiably false information with the purpose of harming others; impersonates or attempts to impersonate others; generates or disseminates personally identifying or identifiable information without consent; uses the service for unauthorized competitive analysis or to build a competing product; promotes illegal activities or discrimination.

Further, you shall not (directly or indirectly): (i) take any action that imposes or may impose an unreasonable or disproportionately large load on LSEO's (or its third party providers') infrastructure; (ii) interfere or attempt to interfere with the proper working of the Service or any activities conducted on the Service; (iii) bypass any measures LSEO may use to prevent or restrict access to the Service (or parts thereof); (iv) use any method to extract data from the Services, including web scraping, web harvesting, or web data extraction methods, other than as permitted through an allowable API (if offered); (v) reverse assemble, reverse compile, decompile, translate or otherwise attempt to discover the source code or underlying components of models, algorithms, and systems of the Services that are not open (except to the extent such restrictions are contrary to applicable law); and (vi) reproduce, duplicate, copy, sell, resell or exploit any portion of the Site, use of the Site, or access to the Site or any contact on the Site, without our express written permission.

Modification of Terms of Service

At its sole discretion, LSEO may modify or replace any of the Terms of Service, or change, suspend, or discontinue the Service (including without limitation, the availability of any feature, database, or content) at any time by posting a notice on the LSEO websites or Service or by sending you an email. LSEO may also impose limits on certain features and services or restrict your access to parts or all of the Service without notice or liability. It is your responsibility to check the Terms of Service periodically for changes. Your continued use of the Service following the posting of any changes to the Terms of Service constitutes acceptance of those changes.

Trademarks

All LSEO logos, marks and designations are trademarks or registered trademarks of LSEO [or Your Company Name]. All other trademarks mentioned in this website are the property of their respective owners. The trademarks and logos displayed on this website may not be used without the prior written consent of LSEO or their respective owners.

Licensing Terms / Use of Service Output

Subject to your compliance with this Agreement, the conditions herein and any limitations applicable to LSEO or by law: (i) you are granted a non-exclusive, limited, non-transferable, non-sublicensable, non-assignable, freely revocable license to access and use the Service for your internal business or personal use according to your subscription plan; (ii) [Define Ownership/Usage Rights for Reports/Analysis generated by LSEO. Can users resell? Use in client reports? Publish? Be very clear]. Otherwise, LSEO reserves all rights not expressly granted under these Terms of Service. Each person must have a unique account and you are responsible for any activity conducted on your account. A breach or violation of any of our Terms of Service may result in an immediate termination of your right to use our Service.

Fees and Payments

You agree that LSEO provides you immediate access to digital content and begins service consumption immediately upon purchase, without the standard 14-day withdrawal period (where applicable by law). Therefore, you expressly waive your right to withdraw from this purchase where such waiver is permitted. Due to the costs of processing and resource allocation (e.g., API calls, server usage), we generally do not offer refunds once service consumption has begun. The subscription will be automatically renewed for the same period of time after the agreed term. If you do not wish to renew your subscription at the end of the term, you should cancel prior to the renewal date of your subscription.

LSEO offers a paid Service. You can sign up for a monthly or yearly subscription, that will automatically renew on a monthly or yearly basis unless cancelled. You can stop using the Service and cancel your subscription at any time through the website [Specify Where - e.g., via your account Billing section]. If you cancel your subscription, you will generally not receive a refund or credit for any amounts that have already been billed or paid for the current subscription period, but your access will continue until the end of that period. LSEO reserves the right to change its prices and offering (like plan limits or features) at any time. If you are on a subscription plan, changes to pricing will not apply until your next renewal, and we will provide reasonable notice.

Unless otherwise stated, your subscription fees (“Fees”) do not include federal, state, local, and foreign taxes, duties, and other similar assessments (“Taxes”). You are responsible for all Taxes associated with your purchase and we may invoice you for such Taxes where required by law. You agree to timely pay such Taxes and provide us with documentation showing the payment or additional evidence that we may reasonably require. If any amount of your Fees are past due, we may suspend your access to the Services after we provide you written notice of late payment. [Include if applicable: You may not create more than one account to benefit from any Free tier or trial of our Services. If we believe you are not using a Free tier or trial in good faith, we may charge you standard fees or stop providing access to the Services.]

Termination

LSEO may terminate your access to all or any part of the Service at any time if you fail to comply with these Terms of Service, which may result in the forfeiture and destruction of all information associated with your account. Further, either party may terminate the Services for any reason and at any time upon written notice (subject to the terms of any active subscription). If you wish to terminate your account, you may do so by following the instructions on the Service [Specify where/how]. Any fees paid hereunder are non-refundable except as explicitly stated otherwise or required by law. Upon any termination, all rights and licenses granted to you in this Agreement shall immediately terminate, but all provisions hereof which by their nature should survive termination shall survive termination, including, without limitation, warranty disclaimers, indemnity and limitations of liability.

Indemnification

You shall defend, indemnify, and hold harmless LSEO, its affiliates and each of its, and its affiliates employees, contractors, directors, suppliers and representatives from all liabilities, losses, claims, and expenses, including reasonable attorneys' fees, that arise from or relate to (i) your use or misuse of, or access to, the Service, or (ii) your violation of the Terms of Service or any applicable law, contract, policy, regulation or other obligation, or (iii) infringement by you, or any third party using your account, of any intellectual property or other right of any person or entity.

Limitation of Liability

IN NO EVENT SHALL LSEO OR ITS DIRECTORS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS OR CONTENT PROVIDERS, BE LIABLE UNDER CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE OR ANY OTHER LEGAL OR EQUITABLE THEORY WITH RESPECT TO THE SERVICE (I) FOR ANY LOST PROFITS, DATA LOSS, COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, OR SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER, OR SUBSTITUTE GOODS OR SERVICES, (II) FOR YOUR RELIANCE ON THE SERVICE OR (III) FOR ANY DIRECT DAMAGES IN EXCESS (IN THE AGGREGATE) OF THE FEES PAID BY YOU FOR THE SERVICE DURING THE [e.g., 12-MONTH] PERIOD PRECEDING THE CLAIM OR, IF NO FEES WERE PAID, $100. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT APPLY TO YOU.

Disclaimer

ALL USE OF THE SERVICE AND ANY CONTENT OR OUTPUT IS UNDERTAKEN ENTIRELY AT YOUR OWN RISK. THE SERVICE (INCLUDING, WITHOUT LIMITATION, THE LSEO WEB APP AND ANY CONTENT/REPORTS) IS PROVIDED “AS IS” AND “AS AVAILABLE” AND IS WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, AND ANY WARRANTIES IMPLIED BY ANY COURSE OF PERFORMANCE OR USAGE OF TRADE, ALL OF WHICH ARE EXPRESSLY DISCLAIMED. LSEO DOES NOT WARRANT THAT THE SERVICE WILL BE ERROR-FREE, ACCURATE, COMPLETE, OR UNINTERRUPTED.

Age Requirements

By accessing the Services, you confirm that you're at least 18 years old and meet the minimum age of digital consent in your country. If you are not old enough to consent to our Terms of Service in your country, your parent or guardian must agree to this Agreement on your behalf.

Miscellaneous

The Terms of Service are the entire agreement between you and LSEO with respect to the Service, and supersede all prior or contemporaneous communications and proposals (whether oral, written or electronic) between you and LSEO with respect to the Service. If any provision of the Terms of Service is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that the Terms of Service will otherwise remain in full force and effect and enforceable. The failure of either party to exercise in any respect any right provided for herein shall not be deemed a waiver of any further rights hereunder. LSEO shall not be liable for any failure to perform its obligations hereunder due to any cause beyond LSEO's reasonable control. The Terms of Service are personal to you, and are not assignable or transferable by you except with LSEO's prior written consent. LSEO may assign, transfer or delegate any of its rights and obligations hereunder without consent. No agency, partnership, joint venture, or employment relationship is created as a result of the Terms of Service and neither party has any authority of any kind to bind the other in any respect. [Specify Governing Law and Jurisdiction - e.g., These Terms shall be governed by and construed in accordance with the laws of the State of [Your State/Country], without regard to its conflict of law provisions. You agree that any legal action or proceeding arising out of or relating to these Terms shall be brought exclusively in the federal or state courts located in [Your City, State/Country].]

Privacy Policy

Last updated: 30 April 2025

Introduction

Our commitment to privacy and data protection is reflected in this Privacy Policy which describes how LSEO collect and process "personal information" that identifies you, like your name or email address, when you use our Services. Any other information besides this is "non-personal information." If we store personal information with non-personal information, we'll consider that combination to be personal information.

References to our "Services" at LSEO (lseo.ai) in this statement include our website, apps, and other products and services. This statement applies to our Services that display or reference this Privacy Policy. Third-party services that we integrate with (like Stripe for payments) are governed under their own privacy policies.

Information Gathering

We learn information about you when:

  • You directly provide it to us. For example, we collect:
    • Account Information: Name, email address, password (hashed).
    • Subscription/Billing Information: If you subscribe, we collect necessary information via our payment processor (Stripe) to process payments (e.g., billing address details). We do not directly store your full credit card number. Stripe provides us with tokens and subscription identifiers.
    • Search/Analysis Inputs: The URLs, search queries, and other data you provide for analysis.
    • Communications: Information you provide when you contact support or communicate with us.
  • We collect it automatically through our products and services. For instance, we collect:
    • Identifiers and Device Information: When you visit our websites, our web servers log your Internet Protocol (IP) address and information about your device (OS, browser type/version, etc.).
    • Usage Data (Analytics): Through tools like Google Analytics (if enabled and consented), we log your activity on our website, including pages visited, time spent, access times, referring URLs, and interactions with features.
  • We try and understand more about you based on information you've given to us. We may infer new information from other data we collect, including using automated means (e.g., inferring general geographic location from IP address).

Information Use

We use each category of personal information about you:

  • To provide, operate, and maintain our Services (e.g., authenticate users, process subscriptions, run analyses).
  • To improve, personalize, and expand our Services (e.g., analyze usage patterns, develop new features).
  • To communicate with you, including for customer service, technical notices, updates, security alerts, and promotional messages (where permitted and consented).
  • To process your transactions via our payment processor (Stripe).
  • To find and prevent fraud and abuse.
  • For compliance purposes, including enforcing our Terms of Service, or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

Information Sharing

We share information about you:

  • With your consent.
  • With third-party service providers who perform services on our behalf (e.g., payment processing with Stripe, hosting providers like Hetzner, LLM API providers like OpenAI/Google/Anthropic for analysis features, analytics providers like Google Analytics), but only if those entities agree to provide adequate privacy protection.
  • To comply with laws or to respond to lawful requests and legal process, provided that we'll aim to notify you unless legally prohibited. We'll only release personal information if we believe in good faith that it's legally required.
  • If we reasonably believe it's necessary to prevent harm to the rights, property or safety of LSEO, our users, or the public.
  • In connection with a business transfer, such as a merger, sale of assets, financing, or acquisition of all or a portion of our business by another company.

Please note that some of our Services include integrations, references, or links to services provided by third parties (like Stripe) whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to share personal information with them, that data is governed by their privacy statements.

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

Information Protection

We implement reasonable technical, administrative, and physical security measures designed to safeguard your personal information. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event of a security breach that affects your personal information under our control, we will take steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Data Retention

We retain personal data for as long as necessary to provide the services and fulfill the transactions you have requested, maintain business records for analysis and/or audit purposes, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. [Consider specifying retention for specific data like search inputs/results if different]. After this period, we may destroy or anonymize it.

International Data Transfers

As part of our normal operations, your information may be stored and processed in computers in countries outside of your home country (e.g., servers in Germany, service providers in the US). Data protection laws vary among countries, with some providing more protection than others. By giving us information, you consent to this kind of information transfer. Irrespective of where your information resides, we'll comply with applicable law regarding cross-border transfers and abide by our commitments herein.

Children's Privacy

Our Services are not directed to individuals under the age of 13 (or a higher age if required by applicable law). We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

European Economic Area, United Kingdom, Swiss and California users

The following rights are granted under the European General Data Protection Regulation (“GDPR”) and California Consumer Privacy Act (“CCPA”). LSEO applies these rights to all users of our products, regardless of your location: The right to know what personal information is collected. The right to know if personal information is being shared, and to whom. The right to access your personal information. The right to exercise your privacy rights without being discriminated against.

EEA, UK, and Swiss Users: Our lawful bases for collecting and processing personal information under the GDPR include: Performing our contract with you and providing our services. Legitimate interests: we receive technical and interaction data of users, which may include IP addresses, to improve the security and reliability of our services and prevent abuse, and to understand where people learn about LSEO. Consent: where we ask for your consent to process your information, you can always withdraw this consent.

Under the GDPR, EEA, UK, and Swiss users have additional rights: The right to request correction or erasure of personal information. The right to object to processing your personal information. The right to right to transfer or receive a copy of the personal information in a usable and portable format, when any automated processing of personal data is based on your consent or a contract with you. The rights to withdraw your consent to processing, when the processing is based on your consent. When we are processing data on behalf of another party that is the “data controller,” you should direct your request to that party. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

California Users: Under the CCPA, California residents have additional rights: The right to request personal information about to be deleted, subject to several exceptions. The right to opt-out of the sale of personal information. Note that we do not “sell” personal information as defined by the CCPA and have not done so in the past 12 months. You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us. Further, to provide or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account or requiring you to provide information necessary to verify your account.

Exercising Your Rights

To exercise the rights described above or if you have a question or concern, please contact us at legal@lseo.ai and we will aim to address or resolve it. We may need to verify your identity before processing your request. If we cannot resolve your concern, you may have the right to lodge a complaint with your local data protection authority.

Changes to this Privacy Policy

We may need to change this Privacy Policy from time to time. Any updates will be posted online with an effective date. Continued use of our services after the effective date of any changes constitutes acceptance of those changes.

Contact Us

You can get in touch regarding legal matters by emailing us at legal@lseo.ai.